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种子名称： [DesireCourse.Com] Udemy - Complete Marketing MASTERCLASS for Startups and Leaders
文件类型： 视频
文件数目： 198个文件
文件大小： 10.47 GB
收录时间： 2019-5-17 20:53
已经下载： 3次
资源热度： 188
最近下载： 2024-12-14 00:31

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[DesireCourse.Com] Udemy - Complete Marketing MASTERCLASS for Startups and Leaders.torrent

1. Introduction/1. Welcome to Session 1.mp430MB

10. The Belief Framework/1. Introduction to the Belief Framework.mp4128.75MB

11. Rules of Belief/1. Rule 1 Everybody has Beliefs.mp498.16MB

11. Rules of Belief/2. Rule 2 Belief is a Strong Motivator.mp499.22MB

11. Rules of Belief/3. Rule 3 Belief Preceeds Behavior.mp480.74MB

11. Rules of Belief/4. Rule 4 All Beliefs can be Developed.mp430.55MB

11. Rules of Belief/5. Rule 5 Beliefs can be Measured.mp439.71MB

12. The Belief Framework/1. THE 5 BELIEF FRAMEWORK PRINCIPLES.mp423.5MB

13. Principle 1 Act Like a Mentor/1. Principle 1 Act Like a Mentor.mp472.79MB

13. Principle 1 Act Like a Mentor/2. Definition of Mentorship.mp435.89MB

13. Principle 1 Act Like a Mentor/3. A Mentor is Other-Centered.mp448.85MB

13. Principle 1 Act Like a Mentor/4. A Mentor is Authentic.mp463.25MB

13. Principle 1 Act Like a Mentor/5. A Mentor is Empathetic.mp448.13MB

13. Principle 1 Act Like a Mentor/6. A Mentor is an Authority.mp448.32MB

13. Principle 1 Act Like a Mentor/7. A Mentor is Committed.mp434.75MB

14. Principle 2 Your Customer is Human/1. Principle 2 Your Customer is Human.mp427.15MB

14. Principle 2 Your Customer is Human/2. Introduction to Personas.mp469.05MB

14. Principle 2 Your Customer is Human/3. HOMEWORK DEFINING YOUR TARGET MARKET.mp49.67MB

14. Principle 2 Your Customer is Human/4. Elements of a Good Persona.mp483.74MB

14. Principle 2 Your Customer is Human/5. Telling Your Persona's Story.mp448.03MB

14. Principle 2 Your Customer is Human/6. HOMEWORK PERSONAS.mp420.06MB

15. Principle 3 Identify and Establish the Need/1. Principle 3 Identify and Establish the Need.mp495.43MB

15. Principle 3 Identify and Establish the Need/2. Defining Consumer Needs.mp454.55MB

15. Principle 3 Identify and Establish the Need/3. Discovering Your Genuine Contribution.mp492.1MB

15. Principle 3 Identify and Establish the Need/4. Create or Satisfy Needs.mp446.57MB

15. Principle 3 Identify and Establish the Need/5. HOMEWORK IDENTIFY AND ESTABLISH THE NEED.mp415.41MB

16. Principle 4 You Have the Solution/1. Principle 4 You Have the Solution.mp450.25MB

16. Principle 4 You Have the Solution/2. Journey Specific Solutions.mp4100.57MB

16. Principle 4 You Have the Solution/3. HOMEWORK ESTABLISHING THE SOLUTION.mp415.98MB

16. Principle 4 You Have the Solution/4. Content Types per Stage.mp477.66MB

16. Principle 4 You Have the Solution/5. HOMEWORK DEFINING THE BUYING PROCESS.mp410.09MB

17. Principle 5 People Respond to Direction/1. Principle 5 People Respond to Direction.mp468.65MB

17. Principle 5 People Respond to Direction/2. Ad & Brand Exposure.mp428.69MB

17. Principle 5 People Respond to Direction/3. Two Types of Actions.mp461.32MB

17. Principle 5 People Respond to Direction/4. Creating the Belief Framework.mp415.2MB

17. Principle 5 People Respond to Direction/5. HOMEWORK THE BELIEF FRAMEWORK.mp445.58MB

18. Important Tensions/1. Values-Based vs Fear-Based Marketing.mp446.05MB

18. Important Tensions/2. Features vs Benefits.mp447.02MB

18. Important Tensions/3. End of Session.mp457.85MB

19. SESSION 3 INTRODUCTION/1. Welcome to Session 3.mp425.88MB

2. Build Your Model/1. Introduction to Building Your Model.mp455.35MB

2. Build Your Model/2. Role of Marketing.mp4107.9MB

2. Build Your Model/3. Importance of Marketing.mp453.88MB

2. Build Your Model/4. Introduction to Building Your Model.mp417.34MB

20. Conversion Rate Optimization (CRO)/1. Introduction to CRO.mp4112.83MB

20. Conversion Rate Optimization (CRO)/2. Defining Conversion.mp4115.51MB

20. Conversion Rate Optimization (CRO)/3. Building Your Conversion Plan.mp498.9MB

21. STEP 1 MEASURE/1. Measure.mp4132.99MB

21. STEP 1 MEASURE/2. 3 Primary Methods of Data Analysis.mp478.83MB

21. STEP 1 MEASURE/3. Data Tools and Tags.mp452.35MB

21. STEP 1 MEASURE/4. HOMEWORK INSTALLING TOOLS.mp427.57MB

21. STEP 1 MEASURE/5. Important KPIs.mp460.55MB

21. STEP 1 MEASURE/6. Funnel Pages.mp438.54MB

21. STEP 1 MEASURE/7. HOMEWORK DASHBOARD & REPORTS.mp425.13MB

21. STEP 1 MEASURE/8. HOMEWORK SEGMENTS.mp419.53MB

22. STEP 2 ANALYZE/1. Analyze.mp477.15MB

22. STEP 2 ANALYZE/2. Funnel Touchpoints.mp493.21MB

23. STEP 3 STRATEGIZE/1. Strategize.mp45.49MB

23. STEP 3 STRATEGIZE/2. Hypothesize.mp473.71MB

23. STEP 3 STRATEGIZE/3. Prioritize.mp417.91MB

23. STEP 3 STRATEGIZE/4. HOMEWORK CRO WORKLOG.mp442.59MB

24. STEP 4 DESIGN/1. Design.mp443.52MB

24. STEP 4 DESIGN/2. Mobile Design.mp434.52MB

24. STEP 4 DESIGN/3. Buzzword Compliance.mp413.18MB

24. STEP 4 DESIGN/4. User Experience.mp434.08MB

24. STEP 4 DESIGN/5. Consumer Focus.mp427.05MB

24. STEP 4 DESIGN/6. What's Missing.mp443.29MB

25. STEP 5 IMPLEMENT/1. Implement.mp485.37MB

26. STEP 6 LEARN/1. Learn.mp443.25MB

27. Key CRO Takeaways/1. Key CRO Takeaways.mp430.63MB

27. Key CRO Takeaways/2. End of Session.mp457.86MB

28. SESSION 4 INTRODUCTION/1. Welcome to Session 4.mp429.55MB

29. Search Engine Optimization (SEO)/1. Introduction to SEO.mp499.05MB

29. Search Engine Optimization (SEO)/2. Defining Modern SEO.mp454.03MB

29. Search Engine Optimization (SEO)/3. The 5 Primary Keys of SEO.mp445.04MB

29. Search Engine Optimization (SEO)/4. Common SEO Myths and Misconceptions.mp478.79MB

29. Search Engine Optimization (SEO)/5. Why is SEO Important.mp448.7MB

29. Search Engine Optimization (SEO)/6. The SEO Plan.mp413.84MB

3. Step 1 Know Your Numbers/1. Step 1 Know Your Numbers.mp4148.68MB

3. Step 1 Know Your Numbers/2. HOMEWORK KNOW YOUR NUMBERS.mp49.51MB

30. PART 1 TECHNICAL SEO/1. Technical SEO.mp4106.38MB

30. PART 1 TECHNICAL SEO/2. Meta Tags.mp465.9MB

30. PART 1 TECHNICAL SEO/3. Meta Tag Title.mp483.98MB

30. PART 1 TECHNICAL SEO/4. Meta Tag Description.mp456.15MB

30. PART 1 TECHNICAL SEO/5. URL Construction.mp472.65MB

30. PART 1 TECHNICAL SEO/6. Duplicate Content.mp450.4MB

31. PART 2 CONTENT/1. Content.mp455.18MB

31. PART 2 CONTENT/2. Stage 1 Keyword Research.mp465.67MB

31. PART 2 CONTENT/3. 4 Steps of Keyword Research.mp483.13MB

31. PART 2 CONTENT/4. HOMEWORK KEYWORD LIST.mp426.7MB

31. PART 2 CONTENT/5. Stage 2 Content Audit.mp447.75MB

31. PART 2 CONTENT/6. Conducting a Content Audit.mp491.16MB

31. PART 2 CONTENT/7. Stage 3 Competitor Analysis.mp477.98MB

31. PART 2 CONTENT/8. HOMEWORK SITE COMPARISON.mp429.02MB

31. PART 2 CONTENT/9. Stage 4 User Experience.mp4140.94MB

32. PART 3 LINKING/1. Linking.mp442.85MB

32. PART 3 LINKING/2. Internal Linking.mp435.11MB

32. PART 3 LINKING/3. External Linking.mp450.61MB

32. PART 3 LINKING/4. Link Flywheel.mp467.15MB

32. PART 3 LINKING/5. Link Types.mp444.56MB

32. PART 3 LINKING/6. Link Building Strategies.mp423.38MB

32. PART 3 LINKING/7. Social's Impact on SEO.mp461.65MB

32. PART 3 LINKING/8. HOMEWORK SOCIAL INFLUENCERS.mp432.94MB

33. METRICS/1. Metrics.mp431.58MB

33. METRICS/10. Traffic By Device.mp441.01MB

33. METRICS/11. Conversions.mp48.93MB

33. METRICS/12. End of Session.mp457.86MB

33. METRICS/2. Keyword Rankings.mp469.56MB

33. METRICS/3. Backlinks & Linking Root Domains.mp435.67MB

33. METRICS/4. Organic Traffic.mp417.64MB

33. METRICS/5. Average Time-On-Page.mp428.93MB

33. METRICS/6. Pages Per Session.mp419.06MB

33. METRICS/7. Returning Users.mp419.6MB

33. METRICS/8. Bounce Rate.mp441.57MB

33. METRICS/9. Page Speed.mp440.72MB

34. SESSION 5 INTRODUCTION/1. Welcome to Session 5.mp429.95MB

35. Content Engagement Plan/1. Introduction to Content Engagement Plan.mp467.32MB

35. Content Engagement Plan/2. Modern Marketing Funnel.mp423.11MB

35. Content Engagement Plan/3. Why Content Fails.mp447.06MB

35. Content Engagement Plan/4. What Makes Content Valuable.mp477.17MB

35. Content Engagement Plan/5. Interactive Content.mp428.81MB

35. Content Engagement Plan/6. Personalize Content.mp489.12MB

35. Content Engagement Plan/7. Full-Funnel Content Plan.mp483.38MB

35. Content Engagement Plan/8. Defining Content Type.mp461.16MB

35. Content Engagement Plan/9. Consumer-Centric Content.mp478.15MB

36. STAGE 1 TOFU CONTENT/1. TOFU Content.mp462.99MB

36. STAGE 1 TOFU CONTENT/2. TOFU Spotlight Social Media.mp417.07MB

36. STAGE 1 TOFU CONTENT/3. TOFU Content Examples.mp488.16MB

37. STAGE 2 MOFU CONTENT/1. MOFU Content.mp454.78MB

37. STAGE 2 MOFU CONTENT/2. MOFU Goals and Tactics.mp427.55MB

37. STAGE 2 MOFU CONTENT/3. MOFU Content Examples.mp484.15MB

38. STAGE 3 BOFU CONTENT/1. BOFU Content.mp461.29MB

38. STAGE 3 BOFU CONTENT/2. BOFU Goals and Tactics.mp441.69MB

38. STAGE 3 BOFU CONTENT/3. BOFU Content Examples.mp469.36MB

39. STAGE 4 RETENTION CONTENT/1. Retention Content.mp422.95MB

39. STAGE 4 RETENTION CONTENT/2. Retention Goals and Content Types.mp434.67MB

39. STAGE 4 RETENTION CONTENT/3. Retention Content Examples.mp480.82MB

4. Step 2 Measuring/1. Step 2 Measuring.mp4125.93MB

4. Step 2 Measuring/2. Experience Mapping.mp465.01MB

4. Step 2 Measuring/3. The Buying Process.mp487.49MB

4. Step 2 Measuring/4. HOMEWORK BUYER JOURNEY QUESTIONS.mp49.93MB

40. Measuring Success/1. Measuring Success.mp465.17MB

41. HOMEWORK/1. HOMEWORK CONTENT ENGAGEMENT PLAN.mp430.53MB

41. HOMEWORK/2. End of Session.mp457.85MB

42. SESSION 6 INTRODUCTION/1. Welcome to Session 6.mp431.63MB

43. Multi-Channel Lead Acquisition/1. Introduction to Multi-Channel Lead Acquisition.mp441.87MB

44. DATA INFORMED/1. Data Informed.mp428.58MB

44. DATA INFORMED/2. Primary Success Metrics.mp476.53MB

44. DATA INFORMED/3. Syncing Your Accounts.mp439.77MB

44. DATA INFORMED/4. Tracking & UTM Codes.mp491.76MB

44. DATA INFORMED/5. HOMEWORK UTM CODES.mp416.85MB

44. DATA INFORMED/6. Custom Dashboards.mp421.35MB

44. DATA INFORMED/7. HOMEWORK DASHBOARD & REPORTS.mp425.14MB

44. DATA INFORMED/8. HOMEWORK SEGMENTS.mp419.53MB

45. ALL CHANNELS ARE PART OF THE JOURNEY/1. All Channels Are Part Of The Journey.mp442.27MB

46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/1. Integrated Marketing Communications (IMC).mp469.46MB

46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/2. IMC Defined.mp442.23MB

46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/3. IMC Strategy.mp436.58MB

46. INTEGRATED MARKETING COMMUNICATIONS (IMC)/4. IMC Examples & Marketing Mix.mp4145.77MB

47. DEVICE AGNOSTICISM/1. Device Agnosticism.mp4122.2MB

48. BRANDED STYLE GUIDE/1. Branded Style Guide.mp488.04MB

48. BRANDED STYLE GUIDE/2. Manual of Styles.mp4102.32MB

48. BRANDED STYLE GUIDE/3. Example Style Guides.mp422.13MB

49. CHANNEL EMAIL/1. Introduction to Email.mp427.79MB

49. CHANNEL EMAIL/2. Email Metrics.mp479.98MB

49. CHANNEL EMAIL/3. Email Design.mp475.24MB

49. CHANNEL EMAIL/4. Email Personalization.mp455.88MB

49. CHANNEL EMAIL/5. Lead Nurturing Campaigns.mp453.5MB

49. CHANNEL EMAIL/6. Different Types of Lead Nurturing Emails.mp4120.88MB

49. CHANNEL EMAIL/7. Growing Subscribers.mp455.35MB

5. Step 3 Conversion Rates/1. Step 3 Conversion Rates.mp4115.6MB

5. Step 3 Conversion Rates/2. Industry Averages.mp4135.93MB

50. CHANNEL SOCIAL/1. Introduction to Social.mp494.07MB

50. CHANNEL SOCIAL/2. LinkedIn.mp427.13MB

50. CHANNEL SOCIAL/3. Facebook.mp446.57MB

50. CHANNEL SOCIAL/4. Twitter.mp435.93MB

50. CHANNEL SOCIAL/5. YouTube.mp428.72MB

50. CHANNEL SOCIAL/6. Other Social Networks.mp428.08MB

51. CHANNEL SEARCH MARKETING/1. Introduction to Search Marketing.mp412.03MB

51. CHANNEL SEARCH MARKETING/2. #1 Be Found at Every Stage.mp420.39MB

51. CHANNEL SEARCH MARKETING/3. #2 Drive Dual Strategies.mp416.65MB

51. CHANNEL SEARCH MARKETING/4. #3 Boost Conversions.mp414.57MB

51. CHANNEL SEARCH MARKETING/5. #4 Dominate the SERPs.mp430.09MB

51. CHANNEL SEARCH MARKETING/6. #5 Conversions.mp418.93MB

51. CHANNEL SEARCH MARKETING/7. Integrate, Don't Separate.mp432.48MB

52. CHANNEL REMARKETING/1. Introduction to Remarketing.mp483MB

52. CHANNEL REMARKETING/2. Why Remarketing Works.mp429.34MB

52. CHANNEL REMARKETING/3. Different Types of Remarketing.mp426.99MB

52. CHANNEL REMARKETING/4. End of Session.mp457.89MB

6. Step 4 Building Your Model/1. Step 4 Building Your Model.mp476.86MB

6. Step 4 Building Your Model/2. Knowing the Value of a Lead.mp458.83MB

6. Step 4 Building Your Model/3. HOMEWORK BUILD YOUR MODEL.mp413.4MB

7. Step 5 Building Your Scenarios/1. Step 5 Building Your Scenarios.mp493.53MB

7. Step 5 Building Your Scenarios/2. HOMEWORK BUILD YOUR FUNNEL.mp413.87MB

7. Step 5 Building Your Scenarios/3. Practical Campaign Models.mp4122.95MB

8. Next Steps/1. Next Steps.mp430.66MB

8. Next Steps/2. End of Session.mp457.92MB

9. SESSION 2 INTRODUCTION/1. Welcome to Session 2.mp423.67MB