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Lynda - Programmatic Advertising Foundations

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种子名称： Lynda - Programmatic Advertising Foundations
文件类型：视频
文件数目： 26个文件
文件大小： 115.58 MB
收录时间： 2017-9-23 01:06
已经下载： 3次
资源热度： 98
最近下载： 2024-9-19 22:32

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Lynda - Programmatic Advertising Foundations

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Lynda - Programmatic Advertising Foundations.torrent

02. Working with Campaigns/05. Choosing auction or direct buying.mp41.94MB

05. Acting on Audience Insights/01. Attribution modeling.mp42.02MB

00. Introduction/02. What you should know before watching this course.mp42.11MB

06. Conclusion/01. Next steps.mp42.5MB

02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp42.64MB

03. Targeting Methods/03. Impression-based targeting.mp42.74MB

03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp42.75MB

01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp42.95MB

02. Working with Campaigns/04. Sample data management platforms.mp43.01MB

03. Targeting Methods/02. Audience targeting.mp43.3MB

05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp44.01MB

04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp44.13MB

00. Introduction/01. Welcome.mp44.16MB

02. Working with Campaigns/02. Using the right ad across screens.mp44.32MB

00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp44.82MB

03. Targeting Methods/05. Remarketing and programmatic.mp44.89MB

01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp45.02MB

05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp45.16MB

04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp45.33MB

01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp45.44MB

02. Working with Campaigns/03. How publishers and advertisers interact.mp45.98MB

03. Targeting Methods/01. Advanced targeting.mp46.22MB

00. Introduction/03. What is programmatic advertising.mp46.55MB

01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp47.36MB

04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp47.7MB

01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp48.56MB